Acqua di Parma, the embodiment of Italian elegance and craftsmanship, introduces Colonia Il Profumo, an intensified and contemporary reimagining of its iconic Colonia fragrance. Originally launched in 1916, Colonia has long been a symbol of sophistication, and this latest iteration elevates its heritage with a richer, more enduring scent profile.
Colonia Il Profumo builds on over a century of expertise, introducing an enriched concentration that enhances its signature brightness. The fragrance opens with a vibrant citrus medley of Italian bergamot, grapefruit, blood orange, and petitgrain, setting the stage for an invigorating first impression. At its heart, the floral warmth of ylang-ylang intertwines with rosemary and orange leaves, deepening the composition with a refined complexity. The fragrance’s base is grounded by the earthy intensity of vetiver and the depth of patchouli, lending a lasting richness to its character.
Acqua di Parma presents Colonia Il Profumo in a striking Art Deco bottle, exuding timeless sophistication. The fragrance is housed in a gold-gilded glass flacon, complemented by a warm, golden hue that reflects the luxurious essence within. A redesigned label further enhances its visual appeal, embodying the fragrance’s deepened intensity.
To accompany the launch of Colonia Il Profumo, Acqua di Parma introduces an exclusive collection of luxury lifestyle accessories designed to elevate the fragrance experience. Highlights include:
- Colonia Portami Trunk – A handcrafted Italian leather case lined with yellow lambskin, designed to hold three 180ml fragrance bottles.
- Colonia Posami Perfume Tray – A sleek cherry wood tray accented with yellow details, created for displaying fragrance bottles elegantly.
- Colonia Abbracciami Candle Glass Holder – Designed for 200g candles, featuring intricate weaving with tan leather borders and a Terra di Siena variant in warm burgundy, orange, and beige tones.
- Colonia Coprimi Candle Lid – A sophisticated leather cover with yellow stitching adding an extra touch of refinement.
- Colonia Glass Hand Soap & Lotion – Presented in 350ml refillable glass bottles, inspired by the Maison’s classic Art Deco designs, complete with an embossed emblem.
To mark this milestone, Acqua di Parma draws inspiration from Italian design mastery, collaborating with Cristina Celestino and Fornace Brioni to create a bespoke yellow-glazed terracotta element—a visual metaphor for the fusion of classic and contemporary artistry.
With Colonia Il Profumo, Acqua di Parma continues its legacy of blending history, craftsmanship, and modern sophistication. This new fragrance is a testament to the brand’s enduring ability to evolve while staying true to its timeless ethos.
100ml of Acqua di Parma Colonia Il Profumo is priced at £217 and can be bought via John Lewis
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