JamesEdition is the world’s leading premium real estate platform, connecting high-net-worth individuals to the most spectacular properties throughout the world. Since its inception in 2008, JamesEdition has established itself as a trusted destination for discerning buyers, sellers, and investors seeking unrivalled quality and exclusivity. With listings in over 140 countries, the portal showcases a distinct collection of homes ranging from country estates to sumptuous Dubai penthouses. Prices range from £500,000 upwards, catering to individuals who are seeking a truly special home.
The platform ensures that every listing satisfies its stringent quality criteria by partnering with premier agencies such as Sotheby’s, Savills, and Fine & Country, as well as leading local agents. Eric Finnas Dahlstrom, CEO of JamesEdition, reflects on key trends shaping the luxury real estate market and new emerging global hotspots in 2025.
There is a change afoot in the global luxury market.
In Europe key luxury destinations such as the south of Spain, Portugal’s coast, the French Riviera, and the Italian countryside continue to attract global buyers. However, as prices in these central luxury districts reach record highs, many investors are now looking at adjacent regions for more opportunities.
We see this happening in Lisbon’s surrounding areas, the outskirts of Marbella, and in the Algarve, as buyers look for better value but still prestigious locations.
This trend has had a knock-on effect leading to rapid price growth in their neighbouring areas, where values are rising at double the pace seen in central luxury hubs, albeit from a lower base.
It is highlighting the scarcity of inventory in traditional top-tier luxury markets, which is pushing demand outward and driving significant price appreciation in previously overlooked regions.
Data from JamesEdition.com shows the following buyer trends.
Swapping Marbella for Estepona (Costa del Sol, Spain)
Location: 30 kilometres west of Marbella
Estepona is quickly emerging as a premier luxury destination on the Costa del Sol. In 2024, its property prices outpaced Marbella’s increase, and growth continues in 2025.
Average listing price in Marbella: €2.6 million
Average listing price in Estepona: €1 million
Penthouse in Estepona | Listed by The Agency, Marbella
Estepona is situated just 30 km from Marbella. The area has benefited from significant investment in recent years, including modern developments, improved infrastructure, and an upcoming marina project.
Estepona is gaining popularity amongst families and offers excellent value compared to Marbella.
The New Golden Mile, located within Estepona, has seen a surge in demand over the past 5–7 years thanks to available land and a smoother licensing process compared to Marbella. Named after Marbella’s Golden Mile, it spans the beachside and mountainside areas between Casasola and just past the Kempinski Hotel.
The area is still developing in parts, but it offers diverse housing options and is home to some top-tier resorts. Luxury beachfront complexes, resort homes, and established residential zones with villas, apartments, and townhouses are all available in Estepona.
A scenic coastal boardwalk connects much of the shoreline, providing views of Gibraltar and North Africa, and continues alongside beach clubs, parks, and fitness spots. Inland, the mountains and valleys host some of the Costa del Sol’s finest golf courses.
Swapping Vilamoura and Vale do Lobo for Porches (Algarve, Portugal)
Location: 40 kilometres west of the Golden Triangle (Vilamoura, Quinta do Lago, Amancil, Vale do Lobo)
Porches, located near the towns of Lagoa and Carvoeiro, offers a more intimate atmosphere than the resort towns in the Golden Triangle. It also offers luxury properties, designer resorts, and easy access to top beaches but without the crowds, making it a compelling alternative.
Porches is increasingly capturing the attention of international buyers looking for second homes, retirement properties, or long-term investments.
The housing market here has a rich mix of traditional Portuguese villas and sleek modern estates, appealing to a range of tastes and budgets.
Average listing price in the Vilamoura & Vale do Lobo area: €1.04 million
Average listing price in Porches: €740,000 (29% lower than Vilamoura & Vale do Lobo)
Residence in Porches, Portugal | Listed by Nataliya Roso Properties
The town’s proximity to the coast and lifestyle amenities, plus a community feel, has made it one of the Algarve’s most sought-after areas.
The mild climate gives it year-round appeal and an exceptional quality of life. With its strong tourism numbers, Porches is also an enticing option for buyers interested in rental income or lifestyle-driven investing.
As the area has gained popularity, there has been a steady appreciation in property values, showing long-term stability and potential returns for buyers.
The region has a well-rounded infrastructure that incorporates international schools and health services, as well as boutique shopping and fine dining, which has attracted affluent expats and lifestyle-seekers from across Europe and the US.
Overall, property buyers are increasingly gravitating toward emerging luxury hotspots due to their unique blend of exclusivity, investment potential, and lifestyle appeal. These up-and-coming areas offer a chance to secure high-end properties at more accessible availability and prices compared to established luxury markets, while still providing premium amenities, scenic environments, and strong growth prospects.
As discerning buyers seek both value and prestige, these new luxury destinations are becoming the preferred choice for those looking to enjoy an elevated living experience with the added benefit of long-term returns.
For more information, visit: www.jamesedition.com
The post From Prime to Periphery: The Super-Rich Are Rethinking Location appeared first on The Luxury Editor.