Mandarin Oriental launches enhanced loyalty program

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Today: Mandarin Oriental launches enhanced loyalty program

Mandarin Oriental, one of the world’s best luxury hotel brands, has announced the launch of its enhanced guest recognition program, M.O. Fans. Highlights include a bespoke program featuring invite-only communities with fully localized delivery; member recognition and acknowledgement of all member spend during hotel, dining and spa visits; and priority access to exclusive Mandarin Oriental experiences, events and in-house colleague talent.

Created in consultation with members around the world, the new Fans of M.O. guest recognition program has been re-designed to reflect the needs of today’s luxury traveler. Uniquely structured, without points or publicized tier progression, the program aims to offers members a greater connection to the brand through invitation-only communities that unlock richer privileges, surprise moments of recognition and deeper access to the best of Mandarin Oriental’s famous in-house service.

Alex Schellenberger, Chief Brand and Marketing Officer at Mandarin Oriental, commented: “This program is about redefining recognition in the luxury space – not through points and redemptions, but through forging a closer connection with members that allows us to truly personalize what recognition means for them. We listened to our members and we designed a program they can call their own – one that is based on access, prioritization and genuinely exclusive privileges and experiences. The introduction of the new invitation-only communities allows us to bring these members even closer to our masters of craft, legendary wellness practitioners, and other talent across Mandarin Oriental.”

Inspired by the materials traditionally used in fan-making across Asia, the new Fans of M.O. invitation-only communities include Fans of M.O. Silk for more regular returning guests and Fans of M.O. Pearl for the brand’s most loyal followers. The entry-level ‘Fan of M.O.’ tier remains in place. Each of these exclusive communities offers members increased access to crafted privileges, personalized milestones, and immersive culinary and wellness experiences. Members are recognized across all of their activity with the Group, whether during a hotel stay, or brand engagements ranging from dining to spa visits – ensuring every interaction contributes meaningfully to their progression in the program.

Members of the enhanced M.O. Fans loyalty program enjoy the following benefits when staying at a Mandarin Oriental Hotel:

Complimentary WiFi
A welcome amenity
A personalized stay
A localized welcome gift

On top of that, Fans of M.O. members can choose two exclusive privileges with each hotel stay (as long as they made the booking online on the Mandarin Oriental website):

Early check-in (before noon)
Late check-out (until 4pm)
Daily breakfast for one
Daily breakfast for a second guest
A dining credit of $50 USD
Celebratory treat

Fans of M.O. Silk (regular returning guests) also enjoy daily breakfast for two and can choose two exclusive privileges with each hotel stay from the following list:

Early check-in (before noon)
Late check-out (until 4pm)
Daily breakfast for one
Daily breakfast for a second guest
A dining or spa credit of $100 USD
Celebratory treat
Room upgrade

Fans of M.O. Pearl is the highest tier (for the brand’s most loyal followers) and is by invitation only. Although the exact benefits of this tier are not listed on the website, this is what Fans of M.O. Pearl can expect:

Daily breakfast for two
Localized welcome gifts
Upgrades to enhanced rooms or suites
$100 USD F&B credit with every stay
$100 USD spa credit for stays of two nights or more
Pressing services
Bespoke dining surprises
Spa treatment enhancements
Added extras and small gestures personalized to individual tastes

Along with the introduction of new Fans of M.O. member communities, we are introducing a new digital home for Fans in the Mandarin Oriental App which you can now download. In the Mandarin Oriental App you can view your new privileges, manage past and upcoming stays, and chat directly with our hotel teams or make your reservation directly.