Meeting the needs of those with combination & oily complexions, BLUR LONDON provides an effective and accessible solution to your skincare. It launched in September 2022 with an inaugural trio of products: Everyday Cleanser, Rebalancing Toner and Cloudskin Moisturiser. Bringing together intensive research, effective ingredients and a tireless optimum formulation process, the brand is dedicated to catering for the challenges of a specific yet prolific skin type. And stands ready to unite a community of consumers who’ve long awaited products that provide what they need. 

Core Values Of Efficacy, Transparency, And Ethical Processes

The brand’s simple value-driven philosophy is rooted in product. Providing intentional, hyper-fermented skincare, it contains scientifically proven ingredients that combine for a clean formulation. The result is unique, vegan and cruelty-free, free from fragrance, alcohol, sulphates and masking agents. Made in England, BLUR is an industry disruptor, creating Cloudskin (the game-changing ‘blurring’ effect of reducing oil production for that super soft finish that we all seek.) The product packaging leads with sustainability also, made from post-recycled and recyclable materials; its stylish monochrome finish is made using FSC-certified paper, ensuring responsible forestry. Additionally, BLUR LONDON has joined forces with The Woodland Trust Carbon Capture Programme and its partner initiative, One Tree Planted – for every full-sized product sold, a tree is planted.

Product Range

Everyday Cleanser – 150ml

Leaving skin purified, the Everyday Cleanser contains hyper-fermented botanicals (a process which increases the ingredient plant’s effectiveness) and essential actives. Excess sebum and impurities are drawn from deep within the pores, minimising their appearance. And as it’s pH balanced, the formula achieves refined skin without drying it out; instead, your face is left feeling smooth, clean and refreshed.

Key Ingredients:

• Cotton Ferment – Hyper-fermentation of natural cotton. A postbiotic complex of antioxidants, omega-3 fatty acids and Vitamin E.
• Dragon Fruit – a superfood packed with antioxidants, vitamins, and nutrients. Known for its anti-inflammatory and anti-ageing properties.
• Salicylic Acid – a potent BHA exfoliator with anti-inflammatory properties. Known for its unclogging ability deep inside the pores.
• Lactic Acid – a gentle AHA exfoliator, targeting dead skin cells on the surface of the skin. Hydrating properties and known to strengthen the skin’s barrier.
• Glycerine – a natural humectant, keeping cell membranes healthy for optimal barrier function. Also known to protect skin against irritation. 

Rebalancing Toner – 200ml

Suitable for daily use, this rice water is a hyper-fermented toner with a pH value that matches the skin (meaning it’s ideal for those prone to sensitivity). It protects, tones, hydrates, and brightens the complexion, achieving a sought-after natural glow, but without unwanted shine. The Rebalancing Toner penetrates deep into the skin, regulating excessive sebum production, calming the skin and protecting it from common environmental stressors and the rays emitted from screens’ blue light. 

Key Ingredients:

• Rice Ferment – Hyper-fermentation of organic rice with skin soothing and toning properties. Rich in Vitamin E, ferulic acid and fatty acids, it’s known to improve hydration and the moisture barrier with a skin brightening effect.
• Niacinamide – reduces enlarged pores and improves dull, uneven skin tone. Boosts the skin’s barrier strength and hydration. Helps mitigate the negative effects of environmental stressors.
• Ashwagandha Root – a certified organic ingredient, protects the skin from screen-emitted blue light damage. Known to reduce signs of fatigue in favour of a healthy glow.
• Glycerine – a natural humectant, keeping cell membranes healthy for optimal barrier function. Known to also protect the skin from irritation.

Cloudskin Moisturiser – 50ml

If you prefer a light formula that won’t make your skin feel weighed down and greasy, Cloudskin is for you. It’s non-comedogenic and lasts all day, providing a soft touch and matte look. At the same time, it strengthens the skin’s natural barrier, boosts hydration, balances the complexion and minimises the appearance of both fine lines and large pores. The formulation works to hydrate and balances the skin with a mattified healthy glow.

Key Ingredients:

• White Tea Ferment – contains more antioxidants than any other tea, with anti-inflammatory, collagen and elasticity-boosting properties.
• Niacinamide – reduces large pores and improves dull, uneven skin tone. Boosts skin’s hydration and barrier strength. Helps mitigate the negative effects of environmental stressors.
• Hyaluronic Acid – a superior skin-replenishing ingredient, it boosts skin’s moisture content, soothes and defends against moisture loss.
• Bixa Orellana – seeds from the Red Lip Tree. An ingredient proven to reduce excess sebum production in multi-ethnic skin, and minimise the appearance of imperfections and large pores.
• 3 X Ceramides (NP, AP & EOP) – a skin-identical lipid concentrate, that restores the protective barrier function of the skin. 

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