Acqua di Parma has unveiled its new olfactory experience embodying the house’s art of fragrance.

For over a century Acqua di Parma has represented the art and crafts of fragrances. The brand’s passion has allowed them to create fragrant compositions that vibrate with emotions and unravel unique narratives.

Like Colonia, their cornerstone of the iconic Maison. A timeless, lively, modern fragrance, embodying the genuine and radiant Italian style. Each fragrance of the Signatures of the Sun Collection, reinterpreted through the sun-filled citrus prism of Colonia, turns a familiar ingredient into something experienced for the very first time, revealing it in all its unexpected and vibrant radiance. Thanks to its olfactory experiences, this collection is a continuous surprise.

Their latest creation is called Lily of the Valley, a sun filled fragrance, that enhances the appeal of the lily flower. Made with flowers that are the first to bloom in spring and absorb the gentle rays of sun.

Citrus tones of bergamot and grapefruit combine with notes of blackcurrant that capture this spring moment flawlessly.

The art of perfume of Signatures of the Sun is completed by the sophisticated tones of the packaging with the soft black label and embossed gold logo illuminating the signature circular box. Open the box and inside the Art Deco bottle shimmers with gold tones from the label.

The fragrance is available in 20ml, 100ml and 180ml formats and comes with a detachable dispenser for easy recycling.

Lily of the Valley is available this week exclusively at Selfridges priced at £199 for 100ml and £246 for 180ml and available nationwide from 1st September. 

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